Doswell Land acts as A new business function for doswell projects, sourcing land-led development opportunities, on a subject to planning and permitted basis, from landowners and agents whilst also acting as a land promoter in its own right.

DOSWELL PROJECTS are actively SEARCHING for new land and development opportunities, principally across Hampshire, but also in Wiltshire, West Sussex, Dorset and Surrey.


Site Criteria

  • Minimum of 1 acre with no upper limit

  • Minimum GDV £5 million

  • Brownfield redevelopment opportunities

  • Edge of Settlement Boundary locations

  • Greenfield sites for development or promotion


How we work

  • The company is deliberately structured to ensure flexibility in the types and size of sites that we can purchase.

  • Depending on location, we are able to consider sites ranging from 5 units with no upper limit.

  • We transact on sites with detailed consents and outline planning permission but especially those structured on a subject to planning basis on a short-medium term basis.

Case Study: Land Promotion Success at Knowle Lane, Fair Oak

At Doswell, we specialise in unlocking the potential of land for development. Our work at Knowle Lane, Fair Oak, demonstrates our expertise in navigating the planning system to deliver sustainable and well-designed residential communities.

Project Overview

The land at Knowle Lane, located at the junction with Mortimers Lane in Fair Oak, Eastleigh, was identified as a prime opportunity for residential development. Initially unallocated for housing within the local plan, the site faced significant planning challenges. However, through meticulous preparation and a proactive approach, we successfully secured planning consent for the development.

Planning Success

  • Outline Planning Permission: We submitted an outline application for up to 78 homes, highlighting the site’s suitability for residential use despite its unallocated status. The application was allowed on appeal, demonstrating our ability to present compelling evidence and robust arguments to overcome planning objections.

  • Reserved Matters Approval: Following the successful appeal, we progressed the project with a reserved matters application, refining the design to include 73 homes with a mix of houses and flats. This application was approved, enabling the delivery of much-needed housing in the area.

Land Promotion Strategy

Our strategic approach to land promotion at Knowle Lane included:

  • Thorough Site Assessment: Identifying the site's potential for development while addressing environmental and community considerations.

  • Collaborative Planning: Working closely with planning authorities, architects, and stakeholders to develop a proposal that balanced local needs with housing demand.

  • Appeal Expertise: Successfully navigating the planning appeal process to secure consent for a site initially outside of local allocations.

Outcome

The project at Knowle Lane resulted in the delivery of 73 homes, including affordable housing and public open spaces, while significantly enhancing the local area. This achievement highlights Doswell’s capability to transform complex land opportunities into successful residential developments.

Partner with Us

At Doswell, we pride ourselves on our ability to unlock land value through strategic promotion and expert planning. Whether you own land or are considering a development partnership, we can help realise its potential.